Collage of various people in different small business to whom Essence Brand Management offers expert brand audits, design, operations guides, and social media strategy to diverse businesses. Elevate your brand's presence and performance.

Every brand has a soul - a signature, a purpose. We help businesses express theirs with clarity and emotional resonance.

OUR SERVICES

  • Our brand audits are designed to uncover what is working, what is misaligned, and where your identity may be getting lost in translation. We go beyond surface-level assessments. We listen, interpret, and guide you back to clarity. Our process spans all communication platforms including visual identity, messaging and tone, digital presence, brand consistency across channels, marketing operations, and the use of technology and automation to support scalability.

  • Behind every strong brand is a smart system. We help streamline operations and uncover insight that lead to better decisions, stronger performance analysis, automation strategy, KPI development and tracking, and data-driven decision support, all designed to align your operations with your brand’s goals and accelerate impact.

  • Whether you need extra support or don’t have a designer in-house, we offer creative solutions that reflect your brand and connect with your audience. Our design services cover social media, printed collateral, digital signage, and film and motion design ensuring your brand shows up consistently and with impact across all platforms.

  • STRATEGIC SERVICES

    • Platform Audits: Analyze current performance, identify gaps, and recommend improvements.

    • Competitor Benchmarking: Track what others in the space are doing and find opportunities to stand out.

    • Content Strategy Development: Build monthly or quarterly plans aligned with campaigns, launches, or seasonal trends.

    • Hashtag & SEO Optimization: Improve discoverability through smart tagging and keyword use.

    GROWTH AND ENGAGEMENT

    Community Management: Respond to comments, DMs, and mentions to build relationships and brand loyalty.

    - Influencer Outreach: Identify and collaborate with micro or macro influencers for brand amplification.

    - Giveaway & Contest Management: Plan, execute, and promote interactive campaigns to boost engagement.

    - Follower Growth Campaigns: Use organic and paid strategies to grow a targeted audience.

    PAID ADVERTISING

    Ad Campaign Setup & Management: Create and optimize Facebook, Instagram, LinkedIn, or TikTok ads.

    - A/B Testing: Test different creatives and messaging to improve ROI.

    - Retargeting Campaigns: Re-engage users who’ve interacted with your brand but haven’t converted.

    REPORTING AND ANALYTICS

    Monthly Performance Reports: Visual dashboards showing growth, engagement, and ROI.

    - Content Insights: Identify top-performing posts and replicate success.

    - Audience Behavior Analysis: Understand who’s engaging and when, to refine targeting.

    CREATIVE AND TECHNICAL ADD-ONS

    Reels & Video Editing: Short-form video content tailored for platform algorithms.

    - Template Design: Branded Canva or Photoshop templates for client use.

    - Link-in-bio Optimization: Tools like Linktree or custom landing pages to drive traffic.

    - Social Listening: Monitor brand mentions and sentiment across platforms.

Infographic titled "Brand Management" with five steps listed vertically: Defining your Identity, Crafting Clear Messaging, Designing Visuals, Delivering Experiences, Protecting Your Reputation, each accompanied by a relevant icon.

Brand management is the art and science of shaping how your business is seen, felt, and remembered. It’s not just about logos or colors — it’s about creating a consistent experience that builds trust and loyalty across every touchpoint.

At Essence Brand Management, founder Yanelis Abella-Taylee draws on 20 years of Fortune 500 brand and marketing leadership to elevate every project. Her deep expertise in strategy, analytics, and creative execution empowers businesses of all sizes—from startups to scaling organizations—with proven, high-impact solutions tailored to their unique goals.

WHAT IS BRAND MANAGEMENT?

An image of the founder and CMO of Essence Brand Management who leads with 20 years of experience in Fortune 500 companies. She has long, curly brown hair smiling at the camera, wearing a black top against a neutral background.
Book a Free 30 Minute Consultation with Yanelis

WHY BRANDING MANAGEMENT MATTERS

  • Consistency builds trust

  • A clear brand stands out in crowded markets

  • Strong brands command premium pricing

  • Aligned messaging creates loyal communities

When done right, brand management transforms businesses from simply selling products to creating movements.

CONTACT US

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