Every brand has a soul - a signature, a purpose. We help businesses express theirs with clarity and emotional resonance.
OUR SERVICES
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Our brand audits are designed to uncover what is working, what is misaligned, and where your identity may be getting lost in translation. We go beyond surface-level assessments. We listen, interpret, and guide you back to clarity. Our process spans all communication platforms including visual identity, messaging and tone, digital presence, brand consistency across channels, marketing operations, and the use of technology and automation to support scalability.
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Behind every strong brand is a smart system. We help streamline operations and uncover insight that lead to better decisions, stronger performance analysis, automation strategy, KPI development and tracking, and data-driven decision support, all designed to align your operations with your brand’s goals and accelerate impact.
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Whether you need extra support or don’t have a designer in-house, we offer creative solutions that reflect your brand and connect with your audience. Our design services cover social media, printed collateral, digital signage, and film and motion design ensuring your brand shows up consistently and with impact across all platforms.
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STRATEGIC SERVICES
• Platform Audits: Analyze current performance, identify gaps, and recommend improvements.
• Competitor Benchmarking: Track what others in the space are doing and find opportunities to stand out.
• Content Strategy Development: Build monthly or quarterly plans aligned with campaigns, launches, or seasonal trends.
• Hashtag & SEO Optimization: Improve discoverability through smart tagging and keyword use.
GROWTH AND ENGAGEMENT
Community Management: Respond to comments, DMs, and mentions to build relationships and brand loyalty.
- Influencer Outreach: Identify and collaborate with micro or macro influencers for brand amplification.
- Giveaway & Contest Management: Plan, execute, and promote interactive campaigns to boost engagement.
- Follower Growth Campaigns: Use organic and paid strategies to grow a targeted audience.
PAID ADVERTISING
Ad Campaign Setup & Management: Create and optimize Facebook, Instagram, LinkedIn, or TikTok ads.
- A/B Testing: Test different creatives and messaging to improve ROI.
- Retargeting Campaigns: Re-engage users who’ve interacted with your brand but haven’t converted.
REPORTING AND ANALYTICS
Monthly Performance Reports: Visual dashboards showing growth, engagement, and ROI.
- Content Insights: Identify top-performing posts and replicate success.
- Audience Behavior Analysis: Understand who’s engaging and when, to refine targeting.
CREATIVE AND TECHNICAL ADD-ONS
Reels & Video Editing: Short-form video content tailored for platform algorithms.
- Template Design: Branded Canva or Photoshop templates for client use.
- Link-in-bio Optimization: Tools like Linktree or custom landing pages to drive traffic.
- Social Listening: Monitor brand mentions and sentiment across platforms.
Brand management is the art and science of shaping how your business is seen, felt, and remembered. It’s not just about logos or colors — it’s about creating a consistent experience that builds trust and loyalty across every touchpoint.
At Essence Brand Management, founder Yanelis Abella-Taylee draws on 20 years of Fortune 500 brand and marketing leadership to elevate every project. Her deep expertise in strategy, analytics, and creative execution empowers businesses of all sizes—from startups to scaling organizations—with proven, high-impact solutions tailored to their unique goals.
WHAT IS BRAND MANAGEMENT?
WHY BRANDING MANAGEMENT MATTERS
Consistency builds trust
A clear brand stands out in crowded markets
Strong brands command premium pricing
Aligned messaging creates loyal communities
When done right, brand management transforms businesses from simply selling products to creating movements.
CONTACT US
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